“Down dooby-do down down,” sang Neil Sedaka, “breaking up is hard to do.” �Fitting words for Garmin-Asus today, who have apparently confirmed their intent to dissolve the current partnership come January 2011. �Afterward, ASUS will resume sole branding of its handset business, while Garmin will be able to spread its PND services to a wider range of devices and companies.
One of those companies will continue to be ASUS, who will apparently continue using Garmin’s location-based services apps for models in its range. �Nonetheless, Garmin will be free to attempt to rekindle working relationships with companies like Sony Ericsson and LG, whom it supplied prior to the Garmin-Asus deal.
The two companies announced their plans to work in partnership back in February 2008, with Garmin at the time riding high on the promise of the much-anticipated nuvifone. �Production and software delays – together with a scattershot approach to which mobile OS to adopt – meant that handset arrived only after significant delays and to mediocre reviews. �Since then, devices have failed to find their feet among more high-profile rivals.
Relevant Entries on SlashGear
- Garmin-ASUS nuvifone M20 landing Taiwan on August 19th
- Garmin-ASUS M10 WinMo 6.5.3 PND phone hits preorder
- Rumor: Garmin-Asus Nuviphone might drop in June
- Garmin-ASUS nuvifone G60 launch from August; dropping own OS for Android
- PND-centric Garmin-Asus’ Windows Phone 7 will arrive Q1 2011
Source: http://feeds.slashgear.com/~r/slashgear/~3/ex7nLbnrHaQ/
Ryan Dungey Vic Eastwood Daryl Ecklund Erik Eggens Richard Eierstedt
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